Rank 01
Audi Sport
$4.2M
Global campaign tie-in across 14 markets plus a launch film cut from principal photography.
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Decision room
F1: Miami
Hero Supercar · Reserve $50,000
Top 3 sealed bids
Rank 02
Maserati
$3.7M
Hero car supplied plus dealer network premiere activations.
Rank 03
Lucid
$2.9M
EV hero variant with a behind-the-scenes engineering docu-short.